Is the end of the recession going to be the tipping point to drive Digital Signage into a must have application? I've recently begun reading Malcom Gladwell's book and it seems the answer is a resounding YES! As the economic news gets better, it seems there is no better time than right now to increase our push into the digital signage market, both in the internal/marketing communications segments and advertising networks. Even if it is only projected, its seems the recession is near it's end. One of the signs a recession is nearing end is when small businesses start recovering, the restaraunts are staying open, companies will have weathered the storm. We will all see it in our local communities and as most of our digital signage industry consists of what are considered small businesses, we will also start to flurish.
With this being said, MediaVision Solutions is planning on resuscitating our MediaVision Digital Signage Advertising Network to begin in the Tampa/Bradenton/Sarasota area here in Florida. I say resuscitate because we did a small roll out 2 years ago as wallets began to tighten and all news was bad news. Fortunately, being a small and agile company we were able to shift focus into hardware sales, consulting, and web design. But, the bad news continued and we hunkered down. Some of that recent bad news brought to light the fact that newspapers are struggling. This was a key selling point of digital signage advertising two years ago. However, it was MediaVision telling the potential advertisers not to throw money away advertising in newspapers. Now, it's mainstream news and everyone reads about it (on the Internet). It is time for small businesses to start looking into new ways to market businesses locally and that is where digital signage will grow. We will tie our new Ad Network to mobile devices. But, unlike last time, we will skip SMS and go right to integrating web enabled devices to deliver additional information, coupons, contact information, and potentially use the GPS systems to deliver targeted messages. LCD displays have continued to go down in price with new technologies coming out all the time.
What do you think? Have we reached the tipping point bringing a new way of advertising and communication to the forefront? Don't be shy..chime in.. I need at least one comment so I know I didn't waste my time on this blog!
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nice content on the digital signage. nowadays, the glamour and advancement has replaced the paper advertising to the digital signage advertising network which is very efficient and easy to use. Good one