Twitter... is it next big thing? Or, is it already the big thing? Like any popular service on the Internet, once it starts getting hacked and spammed, you know that it has hit the big time. I tend to think a confusing aspect of Twitter is how it has been branded... a "microblog". The general public was just getting used to the term blog, but then you add a "micro" to the front and people check out immediately. However, I feel it is a very useful service for a variety of things. As someone who likes to hit the little white ball around (I hesitate to call myself a real golfer), I believe that every single golf course should have a twitter account. Using Twitter, the course can announce specials, create tournaments and leagues, inform players of current course conditions, etc. As another example of Twitter's granular power, check out your local government and city Tweets. During Memorial Day weekend, I was the only one on my street that knew that garbage pickup would occur Wednesday morning instead of the usual Tuesday morning time. I felt "in the know" and I remind my wife of my info prowess on a regular basis when she makes fun of my "Twittering". I don't think of it as a blog or microblog at all, more of an immediate news feed at each and every user's fingertips.
Which brings me to the point of this post. Twitter is an extremely powerful content management system for digital signage. It delivers targeted messages more specific to the viewers needs than any RSS feed available. So, here at MediaVision Solutions, we are dedicated to providing signage that integrates this emerging service. How much easier could it be? For example, a restaurant wants to put their lunch special on the digital sign. Simply tweet your special and it updates the digital signage accordingly. And, don't forget, not only does it update the signage, you have now just let everyone who is following you know what your special is. The same could be said with the above mentioned golf course scenario, or real estate, or public events, or... well, you get the idea. Now that is what I call DYNAMIC digital signage. This type of up to the second, targeted info combined with attractive video, graphics, interactivity, etc... that is what will drive digital signage into the future. Fortunately, our SMP-Web and SMP-Web Plus line of digital signage players easily allow for this type of integration. All with no license or monthly fees. Let us know if you are interested in learning more. Thanks for reading my "macroblog". Feel free to follow us twitter.com/mediavisonsolu
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